Believe it or not, but marketing even has an impact on the popularity of pets. That is right. Marketing has been responsible for different pets blowing up through advertising, social media, and more. In this article, we will be going over exactly why this happens.
How Marketing Has Made Different Pets Popular:
1. Social Media.
Marketing through social media has swayed the public from pet to pet in the past decade or so. The reason is that the more that you have a particular kind of pet shoved into your face, the more likely you are going to be conditioned to want that pet. For instance, if you see a lot of dog advertisements and marketing being done on the Internet on your favorite social media networks, it is very likely that you are going to more susceptible towards being interested in a particular dog.
With the increasing usage of YouTube and the popularity of videos in today’s society, it is becoming increasingly easy for marketers to get consumers interested in something. This engagement is especially true when you are talking about pets. After all, who isn’t going to be moved by watching cat, dog, or any other animal’s videos. YouTube has made particular pets extremely popular, and it has gotten to the point where a lot of different pets and animals have their own YouTube channels dedicated to posting videos of them. It’s like these pets have their own reputation management firms working for them!
As you can see, there are many different ways in which marketing has altered the popularity of certain types of animals. Because of the increasing usage of social media and the growing usage of YouTube, marketers have more of a platform than ever to reach prospective pet owners and convince them that they should get a particular type of pet for themselves or their children.